Shopping help
Size guide
We link to partner retailers, so final measurements vary by brand. Always use the size chart on the product page — and this checklist before checkout.
How to measure
Use a soft tape over light clothing, keeping it level and comfortably snug.
Bust
Around the fullest part, tape level and snug.
Waist
Around the narrowest part of your natural waist.
Hip
Around the fullest part of your hips and seat.
Shoulder
From one shoulder seam straight across to the other.
By category
Western & everyday
Compare bust, waist, hip, shoulder, and length against the retailer's size chart for that specific item.
Ethnic wear
Check kurta length, bottom waist, sleeve length, and dupatta details — these vary a lot between brands.
Footwear
Confirm UK/India sizing and read the retailer's fit notes (runs small/large) where available.
Between sizes?
Review fabric stretch, silhouette, and return eligibility before choosing. When unsure, size up for a relaxed fit.